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Microtransit won’t cannibalize traditional public transit.
The rumor: “Why is microtransit reinventing the wheel? On-demand shuttles are just going to take riders out of buses and trains!” The truth: All transit ships rise with the on-demand tide, and we have the data to prove it. Learn how to poach passengers from private vehicles and grow public transit ridership with microtransit.![](https://39563058.fs1.hubspotusercontent-na1.net/hub/39563058/hubfs/Imported_Blog_Media/unnamed-2.png?width=512&height=224&name=unnamed-2.png)
Transit leaders show receipts: microtransit brings riders back, faster. (WATCH)
Transit leaders from Salt Lake City, Ontario, Jersey City, and LA speak candidly about why on-demand public transit is drawing passengers back at an accelerated pace.![](https://39563058.fs1.hubspotusercontent-na1.net/hub/39563058/hubfs/Imported_Blog_Media/unnamed-3.png?width=512&height=328&name=unnamed-3.png)
The city that brought microtransit to rural America
Rodger Lentz, Chief Planning and Development Officer for Wilson, North Carolina, reveals why a small city 40 miles east of Raleigh is investing in the future of transportation.![](https://39563058.fs1.hubspotusercontent-na1.net/hub/39563058/hubfs/Imported_Blog_Media/unnamed-4.png?width=512&height=329&name=unnamed-4.png)
How to get people to ditch their cars. For real.
Thanks to the Cool ridesharing service, reducing congestion across the island of Malta is no longer a far-flung concept. CEO Laura Jasenaite walks us through how to grow a sustainability-focused service that resonates with riders.Get more stories and interviews with transit leaders.
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