The bottom line.
Leveraging shared technology, vehicles, and drivers for both paratransit and on-demand microtransit, Green Bay Metro (GBM) added a layer of high-performing, accessible services to complement its fixed-route network.
Tell me more.
GBM partnered with Via for a phased approach to deploying new technological and operational resources. First, the agency re-launched its paratransit program. The service achieved excellent on-time performance with 0 missed trips — all while alleviating pressure on dispatchers by converting 20% of trip requests to Via’s mobile and web-based booking tools.
On-demand microtransit for the general public soon followed, replacing an underperforming fixed-route bus line and leveraging the same fleet as the paratransit service to improve overall system efficiency. GBM achieved 20% cost-savings compared to fixed route, and has seen 15% ridership growth year-over-year since launch.
Green Bay Metro continues to innovate to meet the needs of our transit riders. I look forward to the continued evolution and expansion of GBM On-Demand in the coming months and years, as we strive to find ways to meet the mobility needs of all community residents with 21st century technologies.
— Eric Genrich, Mayor, City of Green Bay
