Building on-demand transit: 8 key elements to consider for a successful launch
Microtransit — or, on-demand public transportation — can work in many scenarios to solve specific mobility challenges in your community. Whether you work at large transit agencies, small municipal governments, or any public sector in between, this microtransit guide is for you, addressing everything you need to know for a successful microtransit launch.
From highly-populated cities in Texas to low-density rural areas on the east coast, microtransit has become a mainstream of hundreds of US transit networks. On-demand transit solutions can be customized to solve unique challenges in different communities: expanding access to public transit, improving first- and last-mile connection and rider experience, or bringing down operation costs.
We’ve put together a guide, complete with advice from Via experts, outlining the steps you’ll need to take to launch a new on-demand transit service. Click below to get the guide, and read on to get a preview of each element of launching a successful microtransit service.
- Design your service.
- Secure your funding.
- Find your vendor partner.
- Develop a brand and market your service.
- Recruit and coordinate with driver partners.
- Managing vehicle operations.
- Support your riders and your team.
- Analyze your service.








Want to learn more about launching on-demand transit. Reach out to partnerships@ridewithvia.com, or click below to get our full guide to building a microtransit service.

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