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An East Coast city upgrades job and housing access with microtransit.

The mayor of Jersey City embraced tech-powered mobility to extend the reach of the city’s fixed-route transit system.

jersey city ana
2 million
rides delivered in 4 years.
of rides start or end near affordable housing.
more jobs accessible within 30 minutes by public transit.

The bottom line.

Affordable housing and economic opportunity are now more accessible to Jersey City residents, thanks to on-demand microtransit filling in transit deserts. Though a regional transit agency supplies a dense network of fixed-route options downtown, sparser coverage in certain neighborhoods prompted City government to take action by introducing  microtransit.

Tell me more.

Intentional service design and a finely-tuned algorithm were critical to launching and growing a service that genuinely complemented fixed-route coverage, with 40% of trips beginning or ending at a transit hub. Passengers can’t use the service to travel within the downtown core, and the Rider App refers them to fixed-route options when available, reserving microtransit vehicles for those seeking connections to, from, and within former transit deserts. Further tuning of algorithm parameters keeps vehicles full, with 90% of rides shared with other passengers.



Via and technology today allows you to solve all of those [transit desert] problems... It's a flexible model that allows you to adapt based on where people and the need actually are.

Steven Fulop — Mayor of Jersey City, New Jersey

Jersey City, New Jersey, USA
Use case
First- and last-mile microtransit