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Via and Trinity Metro launch ZIPZONE, connecting Fort Worth residents to public transit

The new first- and last-mile service will support connections to the Mercantile Center Station

July 22, 2019 (FORT WORTH, TX) — Via, the world’s leading provider and developer of on-demand public mobility solutions, today announced a new public transportation deployment in partnership with Trinity Metro, a leading Texas public transit provider. Called Mercantile ZIPZONE, the new on-demand shared transit network brings TEXRail and bus commuters first- and last-mile connections to the Mercantile Center Station.

ZIPZONE marks Via’s third on-demand public transportation deployment in Texas, joining successful shared transit deployments in the neighboring cities of Arlington and Austin. More than 175,000 trips have been taken with Via’s Arlington service since the city’s pilot program launched in December 2017, earning a 97 percent approval rating from users.

“We are thrilled to partner with the innovative team at Trinity Metro to bring Via’s technology to Fort Worth,” said Daniel Ramot, co-founder and CEO of Via. “The new ZIPZONE service a great example of how public transportation and technology can work together to make a city smarter, building on key learnings from our successful neighboring mobility deployments in Arlington and Austin. Residents just north of Fort Worth now have a comfortable, convenient, and affordable way to move around. This is truly a great example of a city embracing the future of mobility.” 

Using the Trinity Metro ZIPZONE app, riders are able to hail a shuttle directly from their smartphone. Via’s advanced algorithms will enable multiple riders to seamlessly share the vehicle. The powerful technology will direct passengers to a nearby virtual bus stop within a short walking distance for pick up and drop off, allowing for quick and efficient shared trips without lengthy detours, or inconvenient fixed routes and schedules.

ZIPZONE will operate 7 a.m. to 7 p.m., Monday through Friday. There will be no charge to use the service at launch. After the free period, rides will vary $1 to $3.

“Mercantile ZIPZONE expands the range of options offered by Trinity Metro to ease the burden of commuters who want and need to connect to this live, work and play destination,” said Wayne Gensler, Trinity Metro vice president and chief operating officer for bus and paratransit. “We are proud to work with the City of Fort Worth while we look at innovative ways to solve the first mile-last mile challenges in our area.

The project will operate in partnership with Avis Budget Group, who will  provide the vehicles, as well as turnkey fleet management services, including maintaining the vehicles to ensure they are ready to hit the road. 

Commuters in Fort Worth can use the new ZIPZONE service by downloading the Trinity Metro ZIPZONE smartphone app powered by Via, available on iOS and Android. Users can book rides between the Mercantile Center Station and anywhere within Mercantile ZIPZONE boundaries.

Via has been tapped by cities and transportation players around the world to help re-engineer public transit from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via now has more than 80 launched and pending deployments in nearly 20 countries, providing more than 60 million rides to date. To learn more about Via, visit

About Via
Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via's mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, the Via platform operates in the United States and in Europe through its joint venture with Mercedes-Benz Vans, ViaVan. Via's technology is also deployed worldwide through dozens of partner projects with public transportation agencies, private transit operators, taxi fleets, private companies, and universities, seamlessly integrating with public transit infrastructure to power cutting-edge on-demand mobility. For more information, visit