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Shufersal announces partnership with Via to introduce an advanced software solution that will create a digital, innovative, and efficient distribution system

April 12, 2022 (TEL AVIV) – Shufersal, the largest retail group in Israel, announces a partnership with Via, the global leader in TransitTech, to transform and digitize its middle mile delivery process. Shufersal will introduce Via’s innovative software platform to enable more efficient and accurate movement of goods from distribution centers to more than 300 branch locations across Israel, and to improve the overall distribution process. 

By integrating Via’s intelligent algorithms and software platform into Shufersal’s distribution system, the supermarket chain will be able to dynamically plan, optimize, track, and monitor deliveries in real-time across hundreds of trucks transporting goods from its logistics centers to its branches, all over the country. This transformation is an essential part of Shufersal’s vision to become the leader in digital experience throughout the distribution process.


Via’s technology will enable Shufersal’s planners to quickly build the route plan for its entire distribution fleet, from its logistics centers to all Shufersal branches nationwide. A digital control center powered by the Via logistics system will enable planners to monitor operations and respond to unexpected changes like sick drivers and changing traffic patterns in real-time. Drivers will have access to a mobile app that will increase task visibility with clear routing instructions, a communications tool to connect with dispatchers, and a feature to confirm proof of delivery.  

The new system will reduce operating costs by reducing miles driven and shorten planning processes,  while improving communication between the control center, drivers, and Shufersal’s branches. The decision to upgrade Shufersal's digital distribution system ensures an environmentally sustainable and cost-effective business model over time.

"Shufersal encourages technological innovation in all areas of its business,” said Yiftach Bloch, Director of the Supply Chain Division at the Shufersal Group. “Our cooperation with Via to introduce an intelligent logistics platform for the transportation of goods will significantly improve and streamline our distribution system, reducing miles traveled and air pollution."

“We are proud to partner with Shufersal to upgrade the grocery chain's distribution network with Via’s intelligent software that was built on years of experience moving people and goods,” said Israel Duanis, SVP of Logistics and Delivery Platforms at Via. “Our partnership with Shufersal is an important part of a global market shift in the world of logistics operation, making the entire distribution process more streamlined and efficient.”

Via builds innovative software to enable its customers—cities, transit agencies, transport operators and corporations—to transform their legacy transportation systems into advanced digital networks, in more than 35 countries around the world. 

Via has developed the digital infrastructure for logistics transportation, one of the most important pillars of the logistics value chain. Via’s software addresses the challenges of the last and middle mile by working with retailers and couriers to intelligently plan, optimize, and manage their distribution systems. Outside of Israel, Via’s platform has provided smart logistics solutions for partners in the U.S., Japan, Germany, the U.K., and Malta. 

About Shufersal:

Shufersal is the largest and leading retail group in Israel, with over 390 branches nationwide. With the help of about 16,000 employees, it serves more than two million households a year. Shufersal operates a number of retail formats and sub-chains: Shufersal Deal - a discount chain that offers cheap prices throughout the year in large sales venues with a wide range of products; My Shufersal - Holding urban and neighborhood branches; Shufersal Express - a chain of urban convenience stores; Shufersal Online - the leading online grocery shopping site in Israel; and Be - the Pharmaceutical chain, alongside activity in the fields of real estate, finance, and business. The Shufersal Group's vision is to be the first choice of every home in Israel, and in order to realize it, it operates under a customer-focused strategy that ensures added value and optimal contact with the customer in every interface.

About Via:

Via builds innovative software to enable our customers—cities, transit agencies, transport operators, school districts, universities, and corporations—to transform their legacy transportation systems into advanced digital networks. As pioneers of the TransitTech category, Via’s mission is to expand access to efficient, affordable, and sustainable transportation. Via’s software enables organizations to digitize their existing transportation networks and launch new and innovative services, simultaneously lowering operating costs and increasing quality of service. Our software is used in over 500 communities in more than 35 countries around the world.