Via’s first university sector project applies the company’s on-demand rideshare technology to the campus environment
Via’s on-demand mobility solutions announced today that it has entered into a license agreement with Harvard University for the provision of Via’s rideshare technology and support services for the University’s evening van service.
Students, faculty, and staff can now book rides around campus using an intuitive, and fully customized mobile app powered by Via. This mobile technology directs passengers to the proper location for pick-ups and drop-offs, allowing for quick and efficient shared trips without detours that take riders out of their way. An algorithm directs the vehicle in real-time along an optimized route, keeping passenger wait times to a minimum and reducing inefficient detours.
“We are thrilled to work with Harvard University to provide this first of a kind campus-wide service.” said Daniel Ramot, co-founder and CEO of Via.
Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via's mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, the Via platform currently operates in the United States, and in Europe through its joint venture with Mercedes-Benz Vans, ViaVan. Via's technology is also deployed worldwide through partner projects with public transportation agencies, private transit operators, taxi fleets, private companies, and universities, seamlessly integrating with public transit infrastructure to provide the most cutting edge on-demand mobility innovation.