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Via and the City of Newton launch microtransit network aimed to support local seniors

The new on-demand service “NewMo” is tailored exclusively to Newton’s senior population, increasing both mobility and wellness

June 13, 2019 (Newton, MA) — Via, the world’s leading provider and developer of on-demand public mobility solutions, today announced a new microtransit deployment in partnership with the City of Newton called Newton in Motion, or NewMo. The new on-demand shared transit system is available to seniors living in Newton, increasing their mobility within the city and select destinations in the surrounding region.                    

NewMo provides any resident over the age of 60 with an efficient, reliable, and affordable way to travel within the city of Newton, as well as a number of medical facilities outside of the city's boundaries. The on-demand service replaces an outdated taxi voucher system which required passengers to make reservations at least 72 hours in advance.

“We're delighted to be working with the City of Newton to provide an affordable, convenient, and comfortable transportation solution for seniors,” said Daniel Ramot, co-founder and CEO of Via. "We have increasingly seen cities and towns ask how they can provide their residents with public transportation that radically improves the customer experience, and yet still achieves the same environmental and congestion-reducing benefits of mass transit solutions. Via’s sophisticated on-demand transit technology is that solution, and we are excited for NewMo to improve mobility for seniors in the community."

Using the Via app, riders will be able to hail a vehicle directly from their smartphone. Via’s advanced algorithms will enable multiple riders to seamlessly share the vehicle. The powerful technology will direct passengers to a nearby virtual bus stop within a short walking distance for pick up and drop off, allowing for quick and efficient shared trips without lengthy detours, or inconvenient fixed routes and schedules.

“I want seniors to be able to stay in Newton and thrive. Reliable, safe, affordable transportation is a key to giving people options for staying involved in their community as they phase out driving. This is a ground-breaking program that I really think can be a game-changer,” said Mayor Ruthanne Fuller.

Seniors can use the service by downloading the Via smartphone app, available on iOS and Android, or by calling (617-655-8019). Users can book rides Monday through Friday from 8:00 a.m. to 5:00 p.m., and Saturdays and Sundays 9:00 a.m. to noon, costing as little as 50 cents to $5. In partnership with Avis, the new service will feature a fleet of Mercedes Metris vans, as well as wheelchair accessible vehicles.

Via is a leading provider and developer of on-demand public mobility solutions, working with cities and transportation agencies around the world to connect more people to transit. Cooee Busways is among numerous other deployments powered by Via around the globe that make it easier for commuters who do not own a car, prefer not to drive and park, or live within a long distance of a transit hub.

Via has been tapped by cities and transportation players around the world to help re-engineer public transit from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via now has more than 70 launched and pending deployments in more than 15 countries. To learn more about Via, visit

About Via
Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via's mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, the Via platform operates in the United States and in Europe through its joint venture with Mercedes-Benz Vans, ViaVan. Via's technology is also deployed worldwide through dozens of partner projects with public transportation agencies, private transit operators, taxi fleets, private companies, and universities, seamlessly integrating with public transit infrastructure to power cutting-edge on-demand mobility. For more information, visit