Case Study

Via Jersey City

Jersey City, New Jersey, USA

Geography

Urban

Use Case

Microtransit

Fleet

24 Mercedes Metris vans (6 WAV) / 2 Kia Niro electric SUVs

6/10

destinations are connections to transit

70%

of rides are shared

2x

ridership during COVID-19

Overview

After the regional transit authority canceled key bus routes in two neighborhoods already underserved by fixed route transit, Jersey City took its transportation needs into its own hands. Via worked closely with Mayor Steven Fulop’s team, ward leaders, and city transit planners to design and implement Via Jersey City to improve mobility and complement existing transit. The addition of an on-demand transportation option improved accessibility for all riders while providing greater connectivity to light rails and major downtown employment centers.

Solution

Via Jersey City launched in February 2020 with a fleet that included electric vehicles. Recognizing that the City’s central wards are already well-served by transit, Via designed an innovative service model: riders may book trips to or from these wards, but not within them. This model helps limit the replication of trips that can be served by PATH, light rail, and existing bus routes, ensuring that Via Jersey City complements — rather than competes with — existing options. In September 2020, the service expanded by almost doubling its fleet size to address the growth in demand and social distancing requirements amid the global pandemic.

Via Jersey City is breaking ridership records and connecting the exact communities we targeted with more affordable service to close transit gaps, increased access to jobs and education, and improved connectivity. The data shows our low income and diverse populations are benefiting most."

Steven Fulop
Mayor, Jersey City, NJ

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