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Memphis’s Groove On-Demand public transit service to offer free rides on Earth Day

April 21,2022 (MEMPHIS) — On Friday, April 22, Memphis’s Groove On-Demand public transportation service will provide free rides to all riders to celebrate Earth Day. There’s no catch — rides will be automatically free of charge when booked, and can be taken throughout the entire day from 6a.m. to 10 p.m. within Memphis Groove’s designated service zones.

Since last February, Groove On-Demand has provided residents and visitors with the ability to book on-demand, shared rides to travel in Downtown Memphis for only $1.25 (with discounted rates available to seniors, students, and those with disabilities). Rides can be booked easily through the Groove On-Demand smartphone app (available in the Apple app and Google Play stores) or by calling 901-763-8422.

The goal of Groove On-Demand is to use technology to expand access to sustainable, affordable, and equitable public transportation in Memphis. Due to the success it has seen in the last year, Groove service recently expanded its service hours to offer rides seven days a week. Many of the most popular pick-up and drop-off locations to-date have included essential destinations, such as hospitals, government buildings, grocery stores, and residential areas.

The service is powered by Via, the global leader in TransitTech. Via’s advanced algorithms match multiple passengers headed in the same direction to provide quick and efficient shared trips, without lengthy detours or inconvenient schedules.

 Groove On-Demand is supported by a partnership between the Downtown Memphis Commission, Memphis Area TransitAuthority (MATA), and the Memphis Medical District Collaborative.  


About Via

Via builds innovative software to enable our customers—cities, transit agencies, transport operators, school districts, universities, and corporations—to transform their legacy transportation systems into advanced digital networks. As pioneers of the TransitTech category, Via’s mission is to expand access to efficient, affordable, and sustainable transportation. Via’s software enables organizations to digitize their existing transportation networks and launch new and innovative services, simultaneously lowering operating costs and increasing quality of service. Our software is used in over 500 communities in more than 35 countries around the world.

About Memphis Area Transit Authority (MATA)

The Memphis Area Transit Authority (MATA)is the public transportation provider for the Memphis area. As one of the largest transit operators in the state of Tennessee, MATA transports customers in the City of Memphis and parts of Shelby County on fixed-route buses, paratransit vehicles and vintage rail trolleys. For more information,

 About Downtown Memphis Commission

The Downtown Memphis Commission (DMC)drives Downtown's role as the economic, cultural, and governmental core of the city and county. The DMC is solely funded by an assessment on commercial property in the Central Business Improvement District (CBID), which is reinvested into funding incentives and activations designed to support the growth of both Downtown’s population and appraised commercial property values.Through our investment in Downtown development, infrastructure, vibrancy and activation, we are creating a stronger Downtown Memphis—a Downtown for everyone. Learn more on the DMC’s State of Downtown Dashboard or

About The Memphis Medical DistrictCollaborative

The Memphis MedicalDistrict Collaborative (MMDC) is a community development organization working with anchor institutions to strengthen the connections, communities, and campuses in the Memphis Medical District so they are more vibrant, prosperous, and equitable.