This Cookie Notice supplements the information contained in the Privacy Notice by explaining how we and our business partners and third-party service providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them. Unless otherwise expressly stated, the terms used in this Notice have the same meaning as defined in the Privacy Notice.
Cookies and Related Technologies
Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites, apps, and other online services.
There are two general types of cookies:
- Session cookies: A session cookie typically disappears after you close your mobile application or browser.
- Persistent cookies: A persistent cookie remains after you close your browser and may collect or transmit information every time you use the Via Services until it is manually cleared or reaches its expiration date. We use persistent cookies when we need to know who you are for more than one session (e.g., to remember your preferences for the next time you use the Via Services).
We and our third-party service providers and business partners may use both session and persistent cookies and other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, software development kits (“SDKs”), and location-identifying technologies and logging technologies (collectively, we refer to these technologies as “cookies”).
What We Collect When Using Cookies
We and our third-party service providers and business partners may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications, websites and other online services. For example, we may collect log data about your device and its software, such as your IP address, operating system, network, browser or device type, date/time of your visit, and other similar information. We may also collect analytics data or use third-party analytics tools such as Salesforce’s Pardot or Google Analytics to help us measure usage and activity trends for our online services and better understand our Users.
Our third-party service providers and business partners may also directly collect personal information about your online activities over time and across different websites when you use our websites and online services. For example, we may share, or we may permit third-party services to collect information about your use of the Via Services over time so that they may deliver content, including ads, that may be relevant to your interests on in the Via Services, on other websites or apps (including social media platforms), or on other devices you may use.
Social media platforms like LinkedIn, Facebook, Google, and others, have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in the Via Services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.
We use Google Analytics for both analytics and advertising purposes. Some of the advanced advertising features provided by Google Analytics enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Via Services. You can find out more information about how Google uses your data when you use its partners’ sites here, and more information about Google’s data practices here.
How We Use Information Collected Through Cookies
We may use the data collected through cookies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Via Services; (b) provide and monitor the effectiveness, online usage, and Users’ interactions with the Via Services; (c) improve and diagnose errors or issues with the Via Services; (d) provide custom, personalized content and information, including targeted content and advertising; (e) identify you across multiple devices; (f) provide and monitor the effectiveness of the Via Services; and (g) facilitate the other purposes identified in the Privacy Notice. We and our marketing partners also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver information and ads about our services that may be of interest to you.
In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Notice.
Overview of the Cookies We Use
| Type of Cookie | Purpose |
| Strictly Necessary |
These are cookies that are essential for us to be able to provide our services to you. They may be used for:
|
| Performance | These are cookies that we use to analyze and understand your use of our services. These cookies allow us to count visits and traffic sources so we can improve the performance of our services. The information these cookies collect is aggregated and therefore anonymous. |
| Functional | These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. |
| Targeting and Marketing | These are cookies we or our third-party partners may use to evaluate your online activity in order to deliver personalized advertising. Our third-party partners may use this information to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising. |
Your Choices About Cookies
Most web browsers are set to accept cookies by default. However, if you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. You may also set your email options to prevent the automatic downloading of images that may contain cookies which would allow us to know whether you have accessed our email and performed certain functions with it.
Please note that if you delete or choose not to accept cookies, you may be missing out on certain features of the Via Services and some features or offerings may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use.
Find out how to manage cookies on popular browsers by reviewing the resources below (to find information relating to other browsers, visit the browser developer's website):
As noted above, we use Google Analytics for both analytics and advertising purposes. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preference Manager, currently available at http://www.google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices. If you want to opt out of being tracked by Google Analytics across all websites, please visit http://tools.google.com/dlpage/gaoptout.
You can manage your consent and select the categories of cookies you wish to accept using the cookies preference management tool on our website. You can update your preferences via the "Cookie Settings" on our Website.
Your Choices About Online Advertising
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (“DAA”) resources and/or the Network Advertising Initiative’s (“NAI”) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices or by visiting the EU-based Your Online Choices at www.youronlinechoices.eu. You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some (but not all) interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services; it means that the online ads that you do see from DAA program participants should not be based on your interests.
We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.
Updates to This Cookie Notice
We will update this Cookie Notice from time to time. When we make changes to this Cookie Notice, we will change the “Last Updated” at the beginning of this Cookie Notice. If we make significant changes, we will notify you through a pop-up notification on the Via Apps, Via Websites, or elsewhere in the Via Solution, or by other means, including email or a prominently posted notice at the beginning of this Cookie Notice. All changes shall be effective from the date of publication unless otherwise provided in the notification. We encourage you to review this Cookie Notice periodically. By using the Via Services after an update, you consent to the updated version of the Cookie Notice.
Contact Us
If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please send an email to support@ridewithvia.com. If you wish to contact us by mail, please use the relevant address listed here.