An overview.
Leaders from NEORide — a council of governments representing 25 transit agencies across Midwestern and Western states — and its participating agencies discuss their approach to fostering regional collaboration through ambitious TransitTech projects. These projects include software for regional mobile ticketing and call centers ("EZFare" and "EZConnect"), both of which are connected through software and demand-responsive transit with Via.
The panelists will address their goals for regional transit, the advantages of their multi-agency approach for procurement and implementation, and the results of their collaborations with agencies and software providers alike.
About the speakers.
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Becca Green
Chief Communications Officer, Rock Region METRO
Becca joined Rock Region METRO as the Chief Planning and Communications Officer in July of 2015. In her role, she is responsible for strategic planning, service planning, public relations, collateral and content development, governmental affairs, media buying, website and social media management, community outreach and more.
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Katherine Conrad
Director, NEORide
As the Director for NEORide, Katherine Conrad oversees the day-to-day needs of 25 transit members across Ohio, Kentucky, Arkansas, West Virginia and Michigan, including executing special projects, grants and marketing. In 2019, she spearheaded the effort to launch EZfare, the largest multi-county mobile ticketing system in the country.
Susan Gettum
Chief of Staff, Toledo Area Regional Transit Authority (TARTA)
As the Chief of Staff, Susan works closely with the management team in critical areas of project management; monitoring and reporting on implementation of the Authority’s strategic plan; employee engagement; and supporting the work of the TARTA Board of Trustees.
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Sarish Kasat
Territory Lead, Via Transportation
Sarish spearheads partnerships across the Central region in North America. As Territory Lead, he helps cities, private operators, school districts, corporations, and universities reimagine their public mobility systems.
