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Baton Rouge, Louisiana isn’t exactly bikeable. But Beth Osborne, who currently serves as Director of the national transit advocacy organization, Transportation for America (T4America), recalls trying her hand at two-wheeled transport anyway while searching for a job as a young law student in the city. Like millions of other Americans, Osborne had found herself in a maddening cycle. She couldn’t get a job, because she needed a car to commute; she couldn’t get a car, because she needed a job to afford one. “It was a very clear message to me that if I could not pay the cover charge to enter the economy, my talents and my labor were unwelcome and unneeded.”
Frustrated with the persistence of this and other flaws in our transportation system, Osborne and her team recently took a new approach to its advocacy on Capitol Hill. Gone are the days of settling for policies that provide a bit of money to make real progress while simultaneously funneling funds into other projects that actively harm our transportation system and those it’s meant to serve. “I can only lose the same way so many times before I give up on that strategy, and I wore out on the losing. And I wore out on the idea that I was winning when it was clear I was losing.” “I can only lose the same way so many times before I give up on that strategy, and I wore out on the losing.” Instead, T4America and their partners developed three clear guidelines for future advocacy.