Southwest transit leaders use microtransit to drive ridership and strengthen transit networks.

A bus network redesign refocusing fixed routes on high-density urban areas (and pulling them out of low-density suburbs) and an employment hub in need of first-and-last mile transit options for workers: Two distinct challenges, both solved by microtransit.  In this webinar, hosted by the South West Transit Association (SWTA) and hosted by Via's Laney Cloud, two transit leaders talk more about how their investments in on-demand services started and how strategic expansions have led to ridership increases — even during COVID-19:

• Wayne Gensler, Vice President and Chief Operating Officer for Bus and Paratransit at Trinity Metro in Fort Worth, Texas.
• Lisa L. Cagle, Director of Innovative Services at Metro St. Louis.