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Delivering efficient rural transit in Georgia

Hall County reduces costs and improves the rider experience with countywide microtransit.

Cost-per-trip reduction compared to fixed-route service.
30 min
Wait-time reduction compared to fixed-route service.
Riders with annual income <$20k

The bottom line.

Gainesville-Hall County selected Via to power a citywide on-demand service, WeGo, to improve network cost-efficiency by replacing three underperforming fixed routes. The launch followed a microtransit feasibility analysis that identified opportunities to boost transit accessibility and quality of service. 

Tell me more.

WeGo makes spontaneous travel possible across a large service zone, with wait times significantly decreased compared to the previous fixed-route service. With most rides booked through a white-labeled app, staff resources within the local government are conserved, while quality of service has increased. After WeGo’s initial success improving ridership and lowering cost-per-trip, service was expanded to be countywide in July 2021, meaningfully improving mobility in its low-density rural areas. 


"Gone are the days where passengers waited 30-60 minutes in the cold or heat for the next bus. With Via, our neighbors can quickly access a rideshare van with a click on their smartphone.”

Phillippa Lewis Moss — Director Gainesville-Hall Community Service Center


WeGo app


location icon
Gainesville, Georgia
Rural, urban
Use case
General mobility