Let us re-introduce ourselves. At Citymapper, we help riders navigate your whole network (now including microtransit) with confidence and ease.
Citymapper helps transit thrive by making journey planning really easy, personal, and fun for riders. Consistently ranking within Apple’s top apps, Citymapper is a uniquely positioned MaaS app that helps riders find and book their optimal journey across all transit modes while providing you tools, insights, and customizations to continue to optimize and operate your network. And now, passengers can also book Via-powered microtransit trips, right from the Citymapper app. Let’s get into how this update transforms how your riders experience your network.
Multimodal transit networks deserve multimodal planning.
You’ve built an interconnected system of fixed routes, on-demand transit, bike paths, and more; providing transit access to your entire community. Now, you may be facing a common challenge: riders have to download multiple apps to play and pay for multiple modes, but downloading new apps is a hassle and inevitably, many people....don’t. The service is there, but it’s hard to discover.
This is where Citymapper comes in. With the addition of microtransit booking, Citymapper is now the only place where riders can easily discover and book active transit, fixed route transit, and microtransit, all in one.
What easy access looks like for riders.
Within Citymapper, riders will receive trip options that span all the modes you offer—from fixed routes to microtransit—as well as detailed active travel routes and recommendations. They’ll choose the trip that makes sense to them, plan, and now book without ever having to go to another app. What does this mean for you? Keep reading!
Capture a new audience to grow your on-demand services.
With access to a whole new pool of riders, you’ll be able to increase awareness for your on-demand services beyond the Via microtransit riders you serve today. New microtransit riders will receive step-by-step signup instructions, making it easy for them to try out an unfamiliar service. Citymapper riders tend to be loyal and flexible, always open to receiving new trip suggestions that seamlessly get them to their next destination. By letting Citymapper surface microtransit trips to all new riders and by making it easy for them to purchase without leaving the app, you’re capturing a new audience for on-demand and creating a sustainable growth engine for microtransit ridership over time.
Note: Don’t worry about cannibalizing fixed routes, we automatically filter out microtransit suggestions when they duplicate fixed route service.
Finally, your system is experienced as it was designed.
Bus signage alerts riders of Citymapper's benefits in places like Worcestershire, UK.
Provide your community with a single app they can rely on to introduce them to all available transit modes and the flexibility to discover new modes. Without having to leave the app, they can plan and book their optimal trip, helping drive ridership across your network.
Ready to learn more? We’d love to chat!
