Resources

4 ways mayors can transform cities with microtransit

Written by Via Transportation | Feb 19, 2024 10:03:00 PM

All across the country, from Jersey City to Birmingham to Cupertino, we’ve had the privilege of working directly with city governments to launch game-changing transit systems. Transit is the connective tissue that supports strong cities — but all too often, mayors, council members, and city managers have felt disconnected from decision-making. Now, tech-enabled options are empowering city leaders to take transit into their own hands. With the right tools, they’re solving cities’ most pressing challenges: economic development, social equity, and long-term livability within a context of explosive population growth and aging infrastructure. 

On-demand microtransit comes when riders need it — for a regular commute, or a last-minute trip to the grocery store — all for the price of a standard bus ticket. The tech groups passengers into shared rides whenever possible, keeping the cost to the city in check. With no prior experience managing transit, city leadership can get services off the ground in weeks, and adjust the service in response to changing demand going forward. Microtransit can step in to solve nearly any mobility need: getting passengers to commuter rail stations, alleviating food deserts, fostering independence for riders with disabilities, and bringing jobs, education, and healthcare in reach of all. 

Launch fast and make an impact. Learn how below. 

Still not convinced? Hear from 5 mayors who have upgraded transit in their cities with Via.