Case Study

West Sacramento On-Demand

West Sacramento, California, USA

Geography

Suburban

Use Case

First and last mile, General transportation, Microtransit

Fleet

10 vehicles

50,000

residents in the city

59.2

square km service zone

Overview

The City of West Sacramento faces many of the same mobility challenges as other small American cities. Despite their geographic proximity, West Sacramento and Sacramento are in different transit districts, and lack of coordination between the two cities’ transit networks means public transit commute times can reach up to 90 minutes. Moreover, the City’s pedestrian network is highly impermeable and presents a barrier to walking, even short distances. These factors and others have made single-occupancy vehicle travel the overwhelming mode of choice in the City.

Solution

With no dedicated vehicles or operators at their disposal and a relatively limited budget, Via created a flexible, externally-operated service to achieve the City’s specific goals:

1. Provide regular, reliable transit options to residents, particularly seniors and those from disadvantaged communities.

2. Gather data to inform the city’s mobility action plan.

In May 2018, Via launched a flat-fare citywide service with 10 Mercedes Metris vans that offers residents fast, convenient access to transit. We worked closely with the City to ensure that the service is accessible — unbanked individuals can pay with cash or a dedicated stored value card, and riders have the option to request a wheelchair-accessible ride. Rides are $3.50, or $1.75 for seniors. Via’s service complements existing transit by providing connection to rail and bus services that link West Sacramento to downtown Sacramento and that extend to rural Yolo County.

West Sacramento’s microtransit service has received exceptional public feedback since launch, and has provided nearly 100,000 rides.

Via has been an incredible partner. Working hand-in-hand with the City, Via helped us design an innovative, rightsized transit solution tailored to our community’s needs, leveraging both their advanced ridematching technology and operational expertise.”

Sarah Strand
Assistant Transportation Planner, City of West Sacramento

It’s a godsend.”

Delores Mohler
86-year-old West Sacramento On-Demand rider

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