more driver hours
increase in ridership in the first year
Partnering with Via, Northwestern launched an on-demand, dynamic intra-campus shuttle. With a dedicated app called NU Safe Ride, an increased vehicle fleet, and more available drivers, students can book free rides in-app or by phone (with a dedicated code) during evenings, accessing safe and free transportation exclusively around campus.
They customized a service and a user app to specifically meet our unique needs. The effectiveness of the service has been exceptional — doubling the number of student rides while significantly decreasing cancellations and no-shows. Frankly, they have exceeded our expectations.”