Case Study

NU Safe Ride

Evanston, Illinois



Use Case

University shuttle


4 vehicles


more driver hours


increase in ridership in the first year


Northwestern University’s Safe Ride program was originally run by students. When it became difficult to find sufficient staff to efficiently run the program, the University looked to outsource the project, keeping traveling safely across campus as its top priority. As a result, Northwestern partnered with Via to increase ridership with a late-night service for students, who also played a key role in designing the service to fit their needs and concerns.


Partnering with Via, Northwestern launched an on-demand, dynamic intra-campus shuttle. With a dedicated app called NU Safe Ride, an increased vehicle fleet, and more available drivers, students can book free rides in-app or by phone (with a dedicated code) during evenings, accessing safe and free transportation exclusively around campus.

They customized a service and a user app to specifically meet our unique needs. The effectiveness of the service has been exceptional — doubling the number of student rides while significantly decreasing cancellations and no-shows. Frankly, they have exceeded our expectations.”

Jim Roberts
Sr. Executive Director, Division Services at Northwestern University

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