Case Study

GBM Paratransit / GBM On-Demand

Green Bay, Wisconsin, USA



Use Case

Paratransit, Replacing fixed routes


12 vehicles including 2 WAVs


average on-time performance


missed paratransit trips since launch


reduction in cost with microtransit


Moving around town proved difficult for paratransit riders in Green Bay, with poor visibility into their booked rides, unreliable scheduling, and unknown vehicle location. This trio of challenges took away flexibility for riders and caregivers while adding an extra layer of complexity for them to use (and enjoy) public transportation. 

Beyond paratransit, Green Bay hoped to increase public transit coverage and replace underperforming fixed routes with a convenient and affordable solution tailored to the needs of residents.


In April 2020, Via partnered with Green Bay Metro to launch a turnkey paratransit service, replacing a previous operator and assuming full operation of Green Bay’s paratransit system — providing the technology, day-to-day management, vehicles, drivers, and customer support. 

Building on the success of the ADA paratransit service, Via and Green Bay Metro introduced general public on-demand microtransit service in August 2020.

Via makes things extremely easy for him, and they are always very thoughtful of our family throughout the service."

Mother of paratransit rider
Green Bay

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